In the sports world, an athlete's success is not only reflected on the field but also in their collaborations with brands. A recent example is Anta's announcement that Fan Zhendong would become their personal endorser just before the Paris Olympics. After Fan Zhendong won the men's singles championship, Anta's brand image received a significant boost. At the same time, Li Ning, as the team sponsor for the Chinese table tennis team, provides equipment for multiple players, including Wang Chuqin and Sun Yingsha. However, by comparing the promotional photos released by both sides, we can clearly feel the difference between individual endorsements (personal representation) and team endorsements (team representation). Anta and Fan Zhendong: The Charm of Personal Endorsements When Anta decided to sign Fan Zhendong, they obviously invested a lot of resources to ensure that this collaboration could achieve the best results. Whether it's the design of the clothing or the shooting of the promotional photos, there is a sense of professionalism and meticulous attention to detail. Fan Zhendong's photos show him wearing well-designed competition suits that not only conform to the characteristics of table tennis but also have appropriate color matching, highlighting Fan Zhendong's temperament while enhancing the brand image. Such efforts make each newly released photo cause a strong response from fans, enhancing the brand's market influence. Li Ning and the National Table Tennis Team: The Limitations of Team Endorsements In contrast, although Li Ning is the official sponsor of the national team and is undoubtedly superior in technology and quality, it seems to lack some personalized considerations when…